CONCEPT
This project is a rebrand of the existing company company Laika Studios. The objective was to create a new direction and image for this company with a focus on diversity, equity and inclusion. It included many applications like developing a new brand identity based on new core values, creating a new identity system with brand guidelines, and business system applications.
PROJECT TYPE
Graphic Design II
Company Rebrand
TOOLS
Photoshop
Illustrator
InDesign
Logotype
All Around Studio’s logotype is made up of five different cameras, representing not only each department but also their core values. The repetition of the camera graphics, refers to how our films are made by taking millions individual photos and combining them to create a whole work of art.
Graphic Elements
Our identity system also features graphic elements taken from the logotype graphic and previous design options. These elements can be incorporated into designed pieces for print and digital uses.
The brand manual is a small but very important factor in promoting our core values. Provided in the manual is a detailed guide for our designers to use, to maintain our values and goals that are represented in our brand identity. The materials in this manual were created to be inclusive and accessible for all our audiences.
All Around Studios
Here at All Around Studios, we have five main core values: inclusive, expansive, innovative, creative, and community driven.
All Around Studios is meant to be an inclusive and diverse community in both our films and with our team. We want not only our audience but also our team to feel represented in what we do. By utilizing our platform, we want to speak out for what’s right. We want to normalize using our voices by incorporating it more often in our works.
